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TikTok is introducing a new feature that allows them to cut down on the amount of AI-created media appearing in their feeds. This step comes as the platform announced that it now features over 1 thousand million AI videos.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a global release. This development coincides with a rise in content created by AI, driven by emerging video-generation tools.

The Broader AI Trend

Recent reports that approximately one in 10 of the quickest rising channels on a competing service exclusively feature clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is often absurd or dreamlike.

Our research shows that a lot of users appreciate content made with AI tools, from digital art to educational videos, and we intend to offer the community the option to see more or less of that, depending on their own likes,” stated a platform representative.

AI on the Platform

The service disclosed that there are presently 1.3 billion videos on its app labeled as artificially created. Collectively, in excess of 100 mn pieces of content are added to the platform daily, making clips made by AI a limited part of its overall inventory.

User Control Features

Users will be in a position to reduce or increase the amount of AI-generated videos they view by accessing the “manage topic” feature in the app and picking the AI content topic. Additional categories that are already be adjusted under the filter encompass politics, fashion, beauty, and dance.

Platform Guidelines

TikTok’s policies require content makers to identify lifelike artificially created content, and it bans malicious fake videos of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its user guidelines.

In addition, the app will henceforth apply an “AI-made” tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying artificial media. This action is designed to deter users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

The platform is also launching a two million dollar awareness program for specialists and groups to produce learning resources about responsible artificial intelligence. This project will support educational bodies specializing in training coding and technology.

Platform Protection

The platform has justified its content review process, during controversy over proposals to make redundant hundreds of content moderators in the UK. It is planning to cut a significant number of roles in its trust and safety division in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.

A company official clarified that staff-based oversight would remain essential, but AI can shield workers by filtering out the most harmful content ahead of it has to be seen by people. The company stated a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to the use of its machine learning processes.

“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”